Prototype (week 11)

The prototyping stage of the major work consisted of various sketches and illustration concepts of designs for our way of thinking of our website logos and website layout. I purchased a small notebook for this stage of the project as i could draw out my initial sketch ideas and duplication that I came up with of the sketches and then put them into an illustrator page and make further duplications and iterations to the design whilst also bringing it to life at the same time. This idea of the notebook also worked well when drawing out my website layout as I had all the layouts in order and in the one place so I did not lose them.

The goals in which I stated in my rationale in which was to create a music festival specifically hip hop… in the Sydney region of Australia for patrons over the age of 18 whom all share a great interest in hip hop music today. I also outlined my intent to follow along the roughly similar scheme of Rolling Loud and Listen Out in creating a visually appealing website and more importantly make a statement with the logo and splash page of my website, something that the viewer will be drawn into and remember due to its colour explosion, details included and the way in which its laid out.  The prototype in which I created is more of a two part, the initials that you find is a city scape with a car driving into it on a road with a plane in the sky, Sydney harbour bridge in the background and the sun too but in the middle you too see a microphone image with Hip Hop written inside which is what I mean by the second part of the logo as that branches off seperatly throughout the website, purely because I could not have this huge image on every page everytime so making it into a segment worked best creating a sense of two parts.

This concept meets my desired look as it is very colourful and draws the viewer into so many different aspects and parts of the image with its various symbols throughout. The logo without needing to be written conveys to the viewer where the location is with Sydney Harbour Bridge in the background and the city scape in the foreground as well as the idea of the season in which it is held, summer. With the sun in the background blazing heat. The overall logo of the microphone tells any viewer that the festival is that of a hip hop genre due to its name of the festival and it being written in the centre. The words Hip Hop worked perfectly with the microphone idea as they moulded perfectly around the microphone shape i.e. the microphone handle to resemble a hand in a way?

I gathered feedback from peers in two ways. The first way was the exposure of the logo design to the class as my teacher showed the class what I had done. This was both for an instructional tutorial on how to use Adobe Capture as well as becoming beneficial for me as I gained verbal feedback from my peers when they commented on the picture saying, “wow that really cool!” and “oh you drew that yourself ?”. I also gathered feedback from another peer when I showed them my concepts (9 various ones) and asked their favourite and then revealed my chosen final idea. This feedback was good as the one in which my peer selected and commented… “I like this one the most as it relates to the genre as well as this one as it shows the location within the logo”. This made me brainstorm and realise that I could mould two of my designs together to make the ideal logo as well as fitting the rationale I intended.