Its understood through its name ‘complex’. A series of information built into an image, more then what can be conveyed through short phrase and sentences. This challenges the viewer to think “outside the box” so to speak. Complex images can be seen through still images and advertisement. Semiotics a tool in which the company can use to  challenge their audience to think deeper into the image being conveyed. The signifier, what is seen on the page. This being the words written, the images both in the foreground and background. The signifier, what is being challenged and/or what you think of immediately after seeing the image. This influenced by a persons ideologies or experiences.  

This image from an company called Rehab Fix, a rehabilitation company that is promoting the quitting of smoking cigarettes for personal well-being. We see written “stop burning your life” accompanied by two cigarets burning. A message that the artist is perceiving, that through smoking you are only minimising your lifetime and the world around you. In the writing, there are two emphasis’ made. The decoding of a message where the audiences common knowledge is challenged, for example Banksia’s wall art of the Queen with David Bowie face paint of a lightning bolt across her head. Mixing two different objects and putting it it together for the audience to decode.This being similar in the awareness advert poster by RehabFix, the familiarity of cigarettes in replacement of chimney pipes. The two objects that cause great amounts of pollution to our environment.  

First the bold text used in “stop” accompanied by the cross through the ‘O’ to emphasis the idea of quitting, initiating the sentence with this word. As well as the change of colour in “your”, this is change in colour away from the black bold is used to create realisation that it is away from everyone else, it is your life and you need to act now.

This image can also be depicted in another way, the welfare of the world, in a global warming aspect. This image conveys two cigarettes burning, releasing toxic smoke and ash into the air that is wafting over the city landscape. A symbolism of chimneys that are globally recognised as pollutions to our air. This contrast allows the audience to quickly come to decode the message put forward by RehabFix, recognising the health risk that smoking has on an individual and in a global aspect. An idea of guilt and causality, one thing causing another thing to happen due to smoking, that they are in a way affecting our world today.

Through complex images challenges audiences to think about to image and find more meaning to what is being told. Through still images advertising companies can use this tool to engage their audience and therefore delve deeper in thought to what is being told.