BAUHAUS: Bauhaus is the German term in which translates to “building house”. The most influential part of modernism in the 20th century art. This influence was felt across Europe and the United States long post the closure under Nazi pressure. Bauhaus had two major international reincarnations including Jugendstil and Vienna Secessions. The school is renowned for its outstanding faculty in which led development to modern art and thought in Europe and across the United States. Bauhaus always aimed to unite both fine arts and design to incidentally create practical objects.

SWISS MODERNISM: The style of art and design originated in Switzerland in the 1940’s and 50’s and was the basis of modern graphic design as seen today in the 20th century. This style was one that captivated artists and designers due to its simplicity, legibility and objectivity. The fondness of this style was the use of grids and asymmetrical layout formats. Stressed through the style was the combination of typography and photography, subsequently creating visual communication.

This image extracted from the film “Twelve is the new eleven” we see the use of the composition of both bleeding and white space. This composition of bleeding is when an image forms to appear to leave the compositional space, where it has been cropped to perceive this perspective. Giving a sectioning off of an image in which the viewer knows there is more to the image then what meets the eye. This technique is ideal in promoting something such as a movie poster to entice audience to feel and thing that there is more to the story then what can be seen, not everything is being conveyed. This other use of white space composition which can be used to describe the ground of an image, also called the negative space. This use of having a white space is almost as important as having the forms inside it. The ignorance of the white space can make the image feel disconnected and oppressive. Within this image the mixture of both the composition in bleeding and white space creates this looming idea that there is more to the image then what is seen.

This poster in which is composed with the use of cropping and positive and negative space is used to give the viewer an idea of what the story of the poster is trying to explain through the simplicity of the word form “error” and the way in which the artist has cropped the aiming cross to be off centre. Cropping is used to cut off or mask the unwanted parts of an image or type. Cropping is a good method for abstracting forms to create new compositions. The use of the negative and positive spacing also helps to focus the audiences attention solely on the whales tail which is the positive space. Through these compositions we as the audience are able to gather an understanding of what this image is trying to convey. The awareness of the whale culling that is rapidly killing off this species to extinction for their meat and skin. The artist has composed these forms in the work such as only being able to see that whales tail and not the rest of its body supported with the visual observation of the cross aim missing off centre and the written expression of “error” details this idea of error of human action and failure to kill the whale.