FIELD NOTES

As week 2 commences and I was ready to present my desired idea as written in blog post 1 I was able to propose my idea to the class in the Tutorial class for this week. This as written in Blog post 1 is a media niche of mine that is actually my own and that is my music business account. I am currently 1 part of a producing duo called RÜMA. We produce music in the future bass genre and is something i love to do hence why it has become my media niche because behind all the music making is too the marketing and social media identity creating on all social platforms.

My field site in which my media niche is heavily present is social media as a whole. RÜMA was created in the back end of 2019 and therefore due to recent world issues have been able to put their work into full practical work i.e gigs or shows. This means their best/only way at this present time is to be marketing and interacting themselves with audiences via the online world. This field site map includes Instagram/Facebook as these are their best avenues in engaging with an audience. We have currently grown from 50 followers to 1.1K in just over 4 months now and as they continue to release this number is growing. We market our business by making engaging content such as interactive stories or posting photos in which invite the audience to engage and comment as well as of course posting previews and official releases on the page for the audience to see first. For us we are marketed soley from Wollongong region and this is so that record labels or followers are able to see where we are from for future gigs and shows that may arise and enable us to get local work. We offer our music across almost all streaming services which opens up to the next field site and these are the likes of Spotify, Apple Music, Amazon Music, Soundcloud, Tidal and many more for users to purchase or stream our tracks!

Through researching further into my own media niche I will be able to in a way sit back and take a thorough look at the strategies I previously was undertaking to market my music and get the RÜMA name out there into the world. Information such as statistics of how well my profile performs in the online spectrum through for example amount of weekly page vists the RÜMA site engages. I will further develop my own knowledge on not only the best strategies other influential music artists use to promote themselves but too learn more about the makings of music as well.

I look forward to delving deeper into my media niche and learning more ways that I can help improve my digital footprint with the association of RÜMA.