BLOG Week 4

Major Work Proposition

For my major work i’ve come up with 2 ideas of what i’d like to create as my motion design final work piece. The idea behind each of them is to create an overall engaging and practical piece of work that could be translated to the real world in a motion graphic sense.

The Ideas

My initial idea was to create a festival promotional video that could be used to reveal a lineup and information about the event. Many festivals around the world these days implicate the use of motion graphics to engage and hype the excitement of a festival to its audience through motion graphic sequences.

My second idea was to create an intro and graphics for a sport channel, specifically an introduction to the Fox Sports channel for the National Rugby League (NRL) within Australia. I liked this idea particularly due to the idea that this format of motion graphics is so heavily used in sports media today and could be used in a real world scenario.

Research & Examples

To begin my research I honed into the first idea of a festival promotional video. To do so I visually looked at how festivals such as Listen Out, Yours and Owls and Field Day used this idea of motion graphics to reveal their lineups and information about the event through their social media’s. Heavy inspiration for this idea derived off of the Listen Out festival lineup and the way in which they used shapes and type within motion to create a vibe and scene of the type of festival the audience would be experiencing.

The research for my second idea was inspired directly from existing Fox Sports introductions to the sport of NRL. The ways in which they use quick yet punchy graphics through motion to lead the viewer into the show. Fox Sports have always had engaging and seamless introductions to their programs and I wanted to replicate this in my own work as well.

Y&O video: https://www.youtube.com/watch?v=0Yv2iw-i48Q

Fox Sports Promo: https://www.youtube.com/watch?v=-DLXE5UMtis

Rationale

The options i’ve decided from stemmed from the previous research i had done and what I found personally intriguing to explore further on. The festival lineup announcements or motion graphic programming for a sporting channel both stood out to me, both in which seeming achievable and technical in their own sense. As the process continues, i’ll be testing both ideas until once concept is decided upon.

Production Technique

The techniques within the production that I will aim to corporate will be mainly centred around text animation, ensuring the use of different key point properties such as scale, positioning, rotation. I’ll also be using animation properties with range selectors, masks, mattes etc.. along with some effects and presets. The biggest challenge for me will be to learn and adapt the 3D motion camera as well.