DEFINING (week 9)

The proceeding of week 6 saw us see the commencement of our VCD Task 2 major project. This was a response to the design brief, designing and prototyping an interactive response to the brief, this being an Adobe XD website, game interface, interactive way finding system or app design. For this I decided that I would create a music festival for a certain genre of music in which I go further in depth to.

To begin the project proposal phase of the design I had to define what I was to do. For something so broad a mind-map was perfect for this. Funnelling down the essential details such as what genre of music festival I would do, location in which I would hold the event, who would attend the event (artist). As my original mind-map created in class was destroyed due to water damage from rain I had to re-create one online. I had to brainstorm all possibilities that would need to be considered into the entirety of the music festival. I had to make sure that I considered things that would play mass factors into the festival such as the listed venue, time and date and names for example. As well as looking out the goers of the festival by considering the transport to and from the event.

MOOD BOARD –

Next was to create a mood board, this is a gathering of competitive sets of ideas that I found similar to those of current music festival websites and ideas for the rap culture already. This means finding similarities that I find visually appealing from these music festival websites. I included icons in which I will include into my own personal rap poster such as the Sydney harbour scape as this will resemble to the viewer  the location straight away due to the recognition of Sydney Harbour. I have included pictures of music festivals today that are current and throughout the season of summer to express the relaxation and chilled vibe of a summer festival. Everyone coming together and enjoying the same music, along with icons that resemble summer to a viewer. The colour palette in which I have included in my mood board will be what I use for the websites identity and I will be sticking with this.

 

Goals in which I wish to exceed for this site is to be an easily navigable website for the user that includes cool visuals throughout the site. I will base my site roughly from the similarities to the Rolling Loud posters. I want my site to have lots of visual cartoon icons, things such as a Lamborghini driving into the sunset with a city scape depicted in the background followed by the artist lineup for the event. Simplicity is always key with things such as a website so I am happy to work beyond a basic poster of work. I want the users experience to not only be easy but also real them in. Creating an appealing site is key to keeping the viewers attention at all times. I plan to include interactive icons so when a user clicks on something such as the Lamborghini icon, the car will drive forward and then it will take you to another page with the artist lineup. The colour scheme I have chosen is the one attached in the mood board, a black/grey to purpley colour. I chose this as it is a nostalgic colour scheme that is not too in the face of the viewer when they are in it. I have decided to use the “flood std”    as it is a grungy-hard rap typeface which I feel as though perfectly suits the music festival hip hop theme. The motif I am going to follow will be a theme of Rolling Loud. This in the words of its creator Tariq Cherif “Rolling Loud is an experience for all in which the billboards and websites created are intended for all viewers to easily read but be drawn in at the same time. The theme of Rolling Loud is hip-hop which is a cool hype vibe theme”. I too want to follow along this hype vibe on my website by creating pop art icons that grab the viewers attention.